Some friendships never fade, and Delena is proof. Demi Lovato and Selena Gomez reunited for a nostalgia wrapped launch of new Rare Beauty’s Delena: Soft Pinch Blush Bundle. The campaign is called “Still Making Each Other Blush,” and it celebrates nearly 25 years of friendship between two stars who grew up together in front of our eyes. If you grew up watching them then this is the perfect bundle for you.
The limited-edition Delena: Soft Pinch Blush Bundle takes it’s namesake from the nickname fans gave the duo. It pairs each star’s favorite shade of Rare Beauty’s bestselling Soft Pinch Liquid Blush. Both shades have a soft dewy (moist) finish that blends beautifully. Each blush has Rare Beauty’s signature Botanical Blend of lotus, gardenia, and white water lily in it to help sooth and nourish skin. Furthermore, the bundle comes with a complimentary Soft Pinch Blush Brush. This one gorgeous set has everything needed for a flushed, radiant look.
Hope Soft Pinch Liquid Blush
Selena’s favorite Soft Pinch Liquid Blush shade is Hope, and it’s easy to see why it’s a viral best seller. Its color is nude mauve, a soft muted pink with a hint of brown that appears like a natural flush on lighter skin tones. The weightless liquid formula feels like nothing on skin, yet one dot delivers high impact color and coverage that lasts up to 12 hours.
Virtue Soft Pinch Liquid Blush
Demi’s top-pick out of the viral Soft Pinch Liquid Blushes is Virtue. Its color is described as “beige peach,” which is a brownish-pink. This blush sings on tan and dark skin tones and adds a warm, sun-kissed flush to your cheeks. The light liquid formula is like air against your cheeks, and one dot gives gives hight impact color that blends consistently for a pinch-perfect flush lasting up to twelve hours.
Soft Pinch Blush Brush
A feathery soft blush brush with multi-length synthetic fibers that applies and blends pigment-rich formulas with ease. It builds and blends liquid and cream colors evenly for a soft, diffused finish. Rare Beauty designed the brush to hug your face’s curves and contours. Moreover, it mimics the bounce of your fingertips for maximum control and efficiency.
Based on Rare Beauty’s arm swatch image, Virtue is well-suited for darker skin tones and Hope is more suitable for lighter skin tones. Moreover, the arm swatch image shows how each liquid brush shows up on different skin tones. It’s great that this that the Delena: Soft Pinch Blush Bundle is an inclusive product. Because of this, Delena fans all over the world can enjoy the bundle with not issues. Additionally, for dark skin tones, Hope can be a fabulous blush for a “kawaii” or winter look.
Using both blushes is simple: Gently remove excess product from applicator and place 1-2 dots on each cheek. A little can go a long way since these are liquid blushes which spread easily. Then use your fingertips to gently pat into skin for a seamless finish. When using the Soft Pinch Blush Brush: first apply 1–2 dots of Soft Pinch Liquid Blush to your cheeks. After that, use the brush to blend and buff the product into your skin.
Check out the reunion unfold in the campaign reels below! (Click here to watch the full video on YouTube)
Demi and Selena took time to share their thoughts about the Delena: Soft Pinch Blush Bundle. Additionally, they also spoke on the collaboration, and the “Still Making Each Other Blush” campaign. Here’s what they said:
“Selena and I have shared a lot of memories over the years since childhood, so being able to connect in this way, in a campaign that feels so nostalgic to both of us, is such a full-circle moment,” Demi said in a statement. “I have loved her liquid blush since she launched the brand, so this was really fun to work on. Being on set together felt like we were back in our old bedrooms making YouTube videos and playing with makeup.”
“The experiences I have shared with Demi are truly unique,” Selena said in her statement. “Coming together for this campaign was a beautiful reminder of that history and a chance to celebrate who we are today. One and the same, always.”
The Delena: Soft Pinch Blush Bundle currently sold at special price of $50. Buying the pieces individually would cost $76, since each blush is $25 and the brush is $26 on its own. That’s a beautiful saving on a limited-edition set. Moreover, the bundle makes a lovely gift for yourself or for your own Disney Channel days bestie. Shop quickly, because limited-edition Rare Beauty sets like this one do not stay in stock for long. The bundle is available now at rarebeauty.com, and it is listed as a U.S. exclusive. International fans should check the site for local availability.
