Asian Americans make up one of the lowest population groups in the United States at around 7.4%. It can be challenging for members of such a small minority group to navigate the complex nature of American beauty standards, given the significant influence that larger groups have on the culture. Fortunately, there are many AAPI (Asian-American and Pacific Islander) influencers who provide solace, representation, and encouragement for members of the community.
The Stylepox team is observing AAPI Heritage Month this year by showcasing fashionable influencers and creators from the AAPI community. The content creators we picked have incredible style and are just the tip of the iceberg of the AAPI fashion diaspora. We hope you enjoy these 8 fashion AAPI influencers whose style content has a positive impact on the community, with some needing a touch more recognition for their content and efforts.
Jessica Vu (Jessyluxe)
Beauty & Makeup Influencer
Jessica Vu (aka Jessyluxe) is truly living the American Dream. The Vietnamese-American starlet became an industry-topping makeup and beauty icon through her ravishing content. Jessica’s claim to fame is with stunning makeup tutorials, engaging GRWMs, and in-depth product reviews. She is an international star and has surpassed well over 3 million followers on social media platforms. Although she’s naturally pretty, she’s open and honest about her jaw Botox and lip filler usage. It’s refreshing that such an influential creator doesn’t hide her procedures, especially as so many girls and women admire her beauty, her makeup prowess, and try to replicate her looks.
Follow Jessica Vu – Website // YouTube // TikTok // Instagram
Asia Jackson
Fashion & Identity Influencer
Asia Jackson is a unique type of AAPI influencer because she’s “Blasian” – specifically, she’s a mix of Indigenous Filipino and Black. She has a unique perspective and is fortunate enough to serve as an inspiration to Asian, Black, and Blasian communities. The style maverick founded Sknfluencer, a brand that explores the intersection of race, identity, and culture within beauty and fashion. Additionally, Asia is an excellent source of general style and fashion information. Her “Find Your Personal Style in 10 Days” series, along with her other motivational content, is compelling and insightful.
Follow Asia Jackson – Instagram // TikTok // X // YouTube
Mahika Valluri
Fashion & Dance Influencer
There is more to Mahika Valluri than meets the eye. She may seem like a simple dancer and content creator on Instagram, but this award-winning beauty was crowned Miss San Joaquin County in 2022 and Miss Northern California in 2023. She’s passionate about her Indian and South Asian heritage, and often creates videos of her performing in gorgeous traditional Indian garments. She incorporates fashion and dance in her content, and it’s inspiring to see her embrace who she is through pictures and videos of herself in Western and Indian clothing.
Follow Mahika Valluri – Instagram // TikTok // YouTube
Nava Rose (Alexa Jade)
Fashion & DIY Influencer
Multi-faceted is a great way to describe Filipino-American influencer, Nava Rose. This young woman literally makes her own style. She began creating dance and DIY content for her YouTube channel, which now boasts 1.2 million subscribers. However, TikTok quickly became the biggest platform for her content, where she amassed over 5.6 million followers by posting short-form vlog, dance, and fashion content. This young woman is beyond influential and uses it for good! Nava is a major AAPI advocate who vocally opposes Asian Hate. Her content is just like her – fun, beautiful, and vibrant.
Follow Nava Jade – TikTok // YouTube // Instagram // X
Joleen Diaz
Beauty, Wellness, & Longevity Influencer
When it comes to the fountain of youth, Filipino-American Joleen Diaz may have cracked the code. The 47-year-old mom of two has the look of someone up to 20 years younger than her. People sometimes mistake her and her daughter for sisters due to her youthful appearance. Of course, genetics play a role in her looks, but Joleen works out, eats well, and has an excellent skincare routine. She shares a lot of her beauty tips and flattering photos on her Instagram. Her youthful looks and beauty helped her amass nearly 800 followers across social media.
Follow Joleen Diaz – Instagram // TikTok // YouTube
Yoonie (Yoonie Romano)
Sustainable Fashion & DIY Influencer
Yoonie (known better as yoon_ie) is the queen of sustainable fashion. She’s not necessarily a model for sustainable fashion, but she repairs vintage and second-hand apparel. As the daughter of a cobbler and tailor, she learned the ins and outs of repairing clothing and accessories. The Korean-American influencer utilizes that knowledge to create appealing DIY videos of vintage and second-hand apparel (mostly Coach bags) repairs. Her content is educational because she shows and details the tools to use for a specific job. Moreover, her videos have a lovely ASMR aesthetic since she uses her soft voice and the clicks, zips, and snips of her process to attract audiences.
Follow Yoonie – Instagram // TikTok // YouTube
Sunny Vasconcelos
Fashion & Travel Influencer
Sunny Vasconcelos is what you get when you mix beauty and brains. Additionally, Sunny serves as another biracial pillar in our list of AAPI influencers. This beautiful girl in tech has a stunning body as impressive as her Master’s degree, and she frequently posts content that shows off her stylish looks at gorgeous destinations. The well-traveled Vietnamese-American girlie has visited over 25 countries around the world. Her high-quality content has attracted a lot of attention and even led to her becoming a FashionNova ambassador.
Follow Sunny Vasconcelos – Instagram // TikTok // YouTube
Jeff Yamazaki
Fashion & Lifestyle Influencer
Jeff Yamazaki is a Japanese-American influencer who creates impeccable fashion and style content for men. The accountant-turned-influencer grew his following after focusing on content creation during the pandemic. To say that this man dresses well is an understatement. He uses his keen fashion sense to create men’s style content. His gregarious nature, refined style, and impressive height (6’1”) grant him a unique charm and authoritative quality. Moreover, Jeff uses his influence to create content that highlights AAPI-owned fashion and furniture brands. It’s easy to become absorbed in one’s influential power, so it’s refreshing to see Jeff share the love.
